From idea to shipped.
In 14 days.
Most agencies pitch. We ship. Five phases, no workshops — just a working product by Day 14.
Vision
We map the goal, the market, and the pieces in between. You leave day one with a plan you could explain to your mom — and a system architecture you could explain to your CTO.
Prototype
An interactive, clickable build — not a slide deck, not a Figma walkthrough. Something you can break, test, and forward to your investors.
Build
Senior engineers, clean code, no hero syndrome. Every line passes review. Every function has a reason it exists.
Harden
Performance, security, accessibility, edge cases. The boring work most shops skip — and the work your customers will quietly thank you for.
Deploy
Push to production, wire analytics, hand over the keys. You own the code, the pipeline, and the outcome — not us.
Kickoff brief
What we ask.
Once. Then we get out of your way.
Send what you have. Skip what you don’t. Blank fields aren’t blockers — they’re the things we figure out on the first call, together.
Brand & identity
What we can pull from, and what we'll build.
- Do you already have a logo — or do we design one?
- Brand guidelines (palette, type, voice) — anywhere we can grab them?
- Existing assets we can mine: Figma files, decks, old sites, PDFs.
- Three references you'd kill to look like. (And one you'd hate to.)
Content & assets
The raw material that becomes the site.
- Source copy — drafts, internal docs, transcripts. Send the messy version.
- Photography, video, illustration — yours, stock, or commissioned?
- Testimonials, stats, case studies — already collected, or to gather?
- Anything you do NOT want shown — products, logos, names.
Audience & intent
Who's reading. What you want them to do.
- Walk us through the one person you're writing this for.
- What should they think 5 seconds in? Click 30 seconds in?
- Competitors to know about — and tonally avoid sounding like.
- What's the single action that means the page worked?
Functionality
What this thing actually does.
- Booking, payments, login, search, CMS — list every action.
- Integrations: Stripe, Calendly, HubSpot, Shopify, Notion, Slack.
- Tools we have to talk to — not replace.
- Anything custom: AI features, dashboards, gated content.
Tech & hosting
The plumbing, the domain, the boring critical bits.
- Domain registered? Where lives the DNS?
- Existing analytics, email infra, CRM we keep alive.
- Tech preferences — or absolute no-gos (CMS, framework, vendor).
- Compliance constraints: GDPR, HIPAA, accessibility floor.
Goals & constraints
The finish line and the rope around it.
- What does ‘shipped’ mean for you? The exact win condition.
- Hard deadline: launch, demo day, pitch, conference.
- Budget — honest answer. We'll be honest back.
- Who signs off on the work — you, a committee, or someone we won't meet?
What we don’t need
And the things you can keep
in the drawer.
Send what you’ve got.
We’ll fill in the rest.
The first call ends with a plan. The second day ends with something clickable. You don’t pay a cent until the demo is in your hands.