Brand Identity & Logo Design
A brand
you can actually scale.
Most brand decks die in PDFs. Ours ships — as a working Figma library, exportable assets in every size and format, and a tiny set of rules small enough to remember. Logo, type, color, voice, and the receipts to defend each choice.
A logo that reads at 16px
and on a billboard.
Primary mark, wordmark, monogram, and a favicon — drawn in vector, optically corrected, and tested at every size from a 16px tab icon up to a 40-foot wall. No clip-art look. No 'AI-generated' tells.
- Primary, secondary, and monochrome lockups
- Optical correction at every weight
- Tested across light, dark, and on-photo
Two typefaces,
eight specimens.
A display face and a body face — chosen for screen, paired for rhythm, and tuned with a type scale that holds up from mobile UI to magazine spread. No more 'just use Inter, I guess.'
- Licensed display + body pairing
- Type scale with line-height + tracking specs
- Drop-in CSS variables and Tailwind tokens
Aa
The quick brown fox.
Plain, legible, generous line-height. Tuned for screens first, paper second.
A palette with
contrast that ships.
Primary, neutrals, semantic — every color picked for accessibility, dark-mode parity, and print fidelity. Optional motion language: how the mark animates in, how transitions feel, how loading states read on-brand.
- WCAG AA across every pairing
- Light + dark mode parity from day one
- Optional motion system (Framer Motion)
#FFFFFF
#B8B9B6
#5A5A62
#121216
#09090B
Rules small enough
to actually remember.
A one-page brand guide your team will actually open — not a 60-page PDF that gets emailed once and ignored forever. Plus a Figma library wired into your site's design tokens so the brand and the codebase stay in sync.
- One-page guidelines (PDF + Notion)
- Figma library + token sync
- Voice + tone examples with do/don't pairs
Aa
Display · Body
Voice
Plain, direct.
No filler. No jargon.
What ships
Everything below,
every project.
No upsells, no “that’s out of scope.” If it’s on this list, it’s included in the base price.
Discovery + audit
60-minute brand audit, competitor scan, positioning brief — before we touch a single Bézier curve.
Logo system
Primary mark, wordmark, monogram, favicon. Vector source + all export formats (SVG, PNG, PDF, ICO).
Type pairing
Display + body face, licensed for your use case, with a type scale and CSS variable set ready to drop into code.
Color system
Primary, accent, neutrals, semantic colors — with HEX, HSL, OKLCH, Pantone equivalents, and accessibility audits.
Motion language
How the brand moves: entrance curves, dwell timings, exit feels. Delivered as Framer Motion presets if your site uses it.
Brand voice
Three-paragraph voice & tone doc with do/don't pairs. Short enough that your next hire reads it on day one.
Asset library
Figma library + Notion page, both shared with your team. Token names match what's in the codebase.
Guidelines (1 page)
Brand-in-an-elevator-pitch — the rules a junior designer needs to never break the brand by accident.
Source files
Figma, Illustrator, and Affinity sources delivered. You own them. No subscription gate.
Brand Identity
One flat price.
Scope written down.
For new ventures, rebrands, and product launches that need a real mark — not a placeholder.
Flat · 2-week turnaround
- Discovery + positioning brief
- Logo system + type + color + motion
- 1-page guidelines + Figma library
- All source files included
FAQ
Questions
we get every week.
Something more specific? Email hello@invokube.com — reply within hours.
A mark that
earns the wall.
Discovery, system, guidelines, source files — in 2 weeks, for $1,000 flat. The brand you've been describing, made real.