Shahraan Group

Shahraan Group trades sugar, edible oils, grains, pulses, oil seeds and fertilisers through three operating entities in more than ten countries. Buyers in Dubai, Karachi and Nairobi were meeting the company through a single page last updated in 2019, with no Arabic version and not one number on it. Deals were being opened on WhatsApp because the website could not carry the conversation.

We rebuilt the site around the scale of the group, so a buyer sees twenty years, ten-plus countries and forty-plus product lines before they see a single product. Each of the six divisions has its own section and its own path to enquiry. Arabic was designed in from the first day as a mirror of the English site, not a translation bolted on at the end.

The practical win is trust and time. Sales now sends one link that looks like the company they run. Half of Shahraan's buyers read Arabic first and get the same site as everyone else. A live commodity ticker pulls gold, crude, sugar, palm oil and soybean prices from the exchanges, giving buyers a reason to come back to shahraangroup.com rather than a competitor.

The whole build took fourteen days at a fixed price. The team edits products and prices themselves without a developer, the site scores 98 on mobile, and Shahraan owns the code, the domain and the deployment. If your company is bigger than your website, this is what closing that gap looks like.